Mariam is not just a teenage founder, she’s a trendsetter. At just 16 years old, she has made history as the youngest and first-ever founder in the U.S. to launch a fully halal-certified, vegan, and animal cruelty-free beauty brand: Zeenat by Mariam Aslam. Bold in vision and uncompromising in her values, Mariam is redefining what it means to be young, ambitious, and driven by purpose in the beauty world. With a powerful blend of luxury sensibility, ethical commitment, and creative leadership, Mariam brings something rare and revolutionary to the industry. Not just another product line, but a new standard for what beauty can and should be. Every formula reflects her sharp eye for elegance and her unwavering dedication to clean, conscious skincare and makeup.
About Us
Founder's Bio
Founder's Mission
Founder's Vision
I didn’t start Zeenat Mariam to just sell beauty products—I started it to restore trust in what beauty should be: pure, purposeful, and principled."
As the founder of Zeenat by Mariam Aslam, Mariam’s vision is rooted in a deep desire to reshape the beauty industry with honesty, dignity, and intention.
She is driven by a bold commitment to:
Set a new standard for halal beauty in the U.S., built on transparency—not convenience.
Zeenat is proudly aligned only with reputable halal certification bodies, rejecting the loose, often deceptive certification practices that have flooded the market.
Champion clean beauty that’s both ethical and effective—free from animal-derived ingredients, free from cruelty, and free from harsh chemicals.
Zeenat's Story
They say the stars tell stories but some stars don’t wait to be discovered. They rise on their own. Bold. Bright. Fearless. Just like her.
Welcome to Zeenat by Mariam Aslam a beauty brand born under the night sky — luxurious, halal-certified, vegan, cruelty-free, crafted by a 16-year-old girl who didn’t wait for permission to shine. Mariam Aslam wasn’t handed a crown she built her own. At just sixteen years old, she dreamed of more than makeup. She dreamed of transformation. Of softness and strength woven together. Of standing tall as a young woman, wearing beauty like armor, not to impress, but to empower. And so, Zeenat was born, a name whispered lovingly by her grandfather, meaning beauty and adornment. A name that carried history, elegance, and light. A name that became her legacy. But Zeenat by Mariam isn’t just a brand. It’s a galaxy. A movement. A soft rebellion.